The Key Ingredient…
When I talk to people who have successfully started a business and made profit, the same key questions always come to mind.
What have you learned along the way that you didn’t see coming?
To what do you attribute your success?
Some common themes emerge and I will share them with you now.
- Things always take longer than you thought they would.
- Things are always much more complexed than you ever imagined.
- People often spend more than they though they would.
So given all that, what is the common denominator of success? Some would argue that its bringing the right sort of expertise on board and having them buy into your idea. Whilst there’s an enormous amount of truth in this, you can’t achieve this without what I believe to be the real key to success.
You need to have an unbending belief in your idea.
You need to stand strong when all the doubters try and talk you out of it. You need to hold true to your course when people tell you your have drifted off course. Can you convince the funders? What about technology partners? What about your spouse or even the media?
If you enjoy what you do and you believe in your idea, the passion will come out without even trying.
So ask yourself…
What do I like doing?
I stumbled across this interview that I thought summed this up nicely.
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