DaveBirchall.com on Business Technology

Archive for March 3rd, 2010

I was at a networking event a few evenings ago and I got intensely irritated by the behaviour of one of the attendees.  He was working the room, walking around chanting. “I’ll do your adwords, your keywords, your SEO, yourSEM your PPC”.  It was clear that he had no idea what he was saying, could probably not explained it if he was put on the spot and intended to pull the wool over the eyes of other people at the event in order to get a sale – AGGHHH!!!

You see for many small businesses, as they grapple to understand what a successful website is and how it is achieved, there are plenty of people out there willing to take advantage.

Now I’m not knocking the majority of SEO specialists out there. There’s an enormous skill and a great deal of work involved in optimising a website (properly). What I am driving at is that if you own a website and you want it to succeed, you need to have a pretty good understanding of this yourself.

The sort of knowledge I am talking about is freely available and should be learned for no other reason than to stop an SEO company trying to pull the wool over your eyes.

A good place to go and get a grasp of the basics is at the comprehensive market samurai website.

While you there, sign up for the free trial. I’ve used three other keyword tools and this is by far the best

http://www.marketsamurai.com/