DaveBirchall.com on Business Technology

The guys at Google are constantly tweaking the way that its ranks and indexes it results and as such for professional SEO specialists an update to the algorythm is not such a big deal and just another thing to track.

That said, Google really put a cat in amongst the pigeons today with its latest update – Caffeine. Google didn’t just update its algorithm but released a total re-write to its indexing and crawling system – wow!

The re-write means that the performance of its indexing system will be greatly improved in an effort to favour freshness of content.

The user experience won’t be wildlly different from what you current do on Google however its bound to affect results and the real consqences may take a while to ripple through the SEO community and become understood.

My personal prediction is that the days of putting up  those predictably long, single page websites with far too much capitalisation red font and exclamation marks are over – thank goodness.

Instead some food for thought. If your business still doesn’t have a blog in 2010, get one.

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