Two great tools to turbocharge your web analytics
February 23rd, 2011 | 
Author: Google Analytics is a hugely powerful and often under utilysed tool for web owners to understand site traffic trends. There are however a few areas where some third party tools can offer a little more incite into your site visitors.
- Setting up e-commerce and site goals can sometimes take a little longer than you intend. After you finally get around to setting this up, you don’t need to wait to aggregate data in order to start seeing results. Paditrack.com allows you to suck in the data from your google analytics account and retrospectively view goal funnels and site stats and decide what to do next. The goal funnel view is great in sites with a number of steps for the visitor to progress through such as ecommerce. If you can see that one particular step is causing visitors to abandon their cart, then that’s where you concentrate your efforts and increase your conversions.
- Heat mapping site activity is not a new idea. What is new is that its now affordable and accessible for your average webmaster. Clicktale.com is a great way to track user behaviour on your website. Studies have shown that mouse movements can be linked to eyeball activity when it comes to understanding how people view websites. So why is this important? Imagine you had identified a problem page but didn’t know why users were exiting the site. Clicktail heatmaps can show you a how long people view certain parts if the page. If an area around a certain control is red hot, then some A/B testing on this control is needed.
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You might like to try out BIME too (http://bimeanalytics.com).
It connects directly to Google Analytics via the API and enables you to go much further than GA itself. Unlike other solutions, you can mix this web traffic data with other business data to get a better overall view of your business activity and performance.
Thanks for sharing Kirsty,
Can you give us some examples of what it does over and above GA?
Thanks Dave for bringing this VALUABLE tool over at PadiTrack.com to our attention. Another GREAT thing about this tool is that it allows you to validate the steps of the funnel while you are creating it — so if you haven’t set up the step correctly, and this is pretty common with those tricky Regular Expression filters — you can see that immediately and make changes to the conditions until it is correct. If you find the Google Goals and funnel setup challenging, head on over to Paditrack.com — it is very easy to use and free.